ONE
Agentic
Commerce
The unified protocol and platform for the agentic commerce era — where AI agents discover, negotiate, and transact on behalf of humans at global scale.
From chaos to coordination.
This is agentic commerce.
"Agentic commerce is shopping powered by intelligent AI agents capable of anticipating, personalizing, and automating every step of the process to create frictionless, proactive experiences."
— McKinsey & Company, 2025The e-commerce revolution took a decade to reshape retail. Agentic commerce will do it in years — because 5.6 billion people are already connected, and the infrastructure is already being built by OpenAI, Stripe, Shopify, Amazon, and Google simultaneously.
The conventional idea of visiting a specific platform to accomplish a task — Amazon for shopping, Expedia for travel — gives way to personal agents functioning like concierges, taking care of all consumer needs the moment intent is first voiced. Commerce is being de-verticalized. ONE is the protocol that makes it coherent.
Three interaction models.
One unified protocol.
Agent to Site
Autonomous agents interact directly with merchant platforms — scanning, comparing, and transacting without human intervention.
Agent to Agent
AI agents negotiate autonomously with other agents — unlocking bundle discounts, loyalty rewards, and cross-platform deals in real time.
Brokered Protocol
Intermediary systems facilitate multi-agent, multi-platform interactions — the infrastructure layer that makes agentic commerce composable.
The numbers that define
an inevitable transition.
Sources: McKinsey & Company (2025), Deloitte Agentic Commerce Report (2025), JPMorgan Payments Research (2026). Global figures represent goods only and exclude services.
Six principles of
agentic architecture.
ONE is built on the conviction that agentic commerce requires more than automation — it requires a principled architecture that earns trust, operates at scale, and remains open by design.
Autonomous Discovery
Agents surface the right products before consumers know they need them.
Hyperpersonalization
Every transaction is shaped by deep preference models, not demographic buckets.
Trust Architecture
Cryptographic consent layers ensure agents act strictly within authorized parameters.
Frictionless Execution
From intent to transaction in milliseconds — no carts, no checkouts, no abandonment.
Open Protocol
Built on emerging standards from OpenAI, Stripe, and Shopify — interoperable by design.
Global Scale
Designed for the 5.6 billion connected users who will transact through agents by 2030.
The agents are
already running.
Are you ready?
The agentic era will see a shift from traditional vertical destinations toward a more integrated, horizontal-agent ecosystem that supports cross-functional and cross-intent consumer behavior. Companies that adapt will define the next commercial epoch. Those that lag will find themselves bypassed — not by competitors, but by agents that simply route around them.
ONE exists to make this transition coherent. A single protocol. A unified platform. The infrastructure layer that connects every agent, every merchant, every transaction — into one continuous, intelligent flow of commerce.
Join the protocol.
Shape the standard.
ONE is accepting early access partners — merchants, platforms, and developers who want to build on the infrastructure of agentic commerce before the window closes.